It all started in 1908, when Marquis M. Converse opened the Converse Rubber shoe Company in Malden , Massachusetts. The company begun as a rubber shoe manufacturer, which offered winterized rubber soled footwear for men, women, and children. In 1917, basketball was revolutionized by the introduction of the world’s first performance basketball shoes, the Converse All Star. A year later, Charles H. Taylor, a basketball player from the Akron Firestones, acquired his first pair of All Star shoes, and while wearing his Converse shoes, he introduced basketball as a sport to Americans across the country. Charles Chuck Taylor officially joined Converse in 1921 as America ‘s first player endorser; Chuck’s signature was added two years later in the All Star patch.  Converse shoes kept growing, and steamed ahead through the 30’s as the nation’s interest in basketball increased. Hollywood also helped Converse shoes, when actors and other celebrities started to wear them it launched Converse shoes into a whole new profile, they were starting to become an American icon. Converse shoes became the number one footwear among the teenagers, who wore them as a symbol of youth rebellion in the 50´s. They were usually worn with jeans by the boys and with skirts and ankle socks by the girls. This fashion was finally legitimate by the movie legend, James Dean, who was photographed wearing jeans and white Chucks. Throughout the 60´s and 70´s Converse launched a variety of products for basketball, football, track and many other sports. That`s why we still love Converse today!