The UGG Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG Australia brand began to take shape. The luxury and comfort of UGG Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG Australia. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG Australia reached beyond the beaches of California to New York City – and beyond.